COMPLIANCE WITH OUR SENDING METRICS
NiceOutreach cares about the deliverability and safety of our system. We highly encourage our users to comply with high standards of sending. Furthermore, we highlight that there is a variety of applicable laws and regulations applying to outbound sending – please familiarize yourself with applicable rules that may affect your sending process. What is more, regular maintenance of your prospects’ list will ensure that you are emailing an engaged audience with active email addresses. While it can vary between industries, a good benchmark for an engaged customer is someone who has opened or clicked on an email in the past 3 to 6 months.
Maintaining a list of customers who regularly read your content and find value in your messaging will result in fewer bounced or blocked emails. While the process of removing inactive or incorrect email addresses may make your contact list look smaller, it will significantly improve your deliverability (and sender reputation) in the long run. Other things to keep in mind for good practices are: writing subject lines that are reflective of the content within the emails & avoiding promotional terms or common spam words, adding personalization.
THIRD-PARTY MAILING LISTS ACQUISITION
Sending campaigns to contact lists that have been acquired (bought, exchanged or rented) from a third-party company where you are not explicitly named will negatively impact deliverability and may be deemed illegal but a plurality of jurisdictions. As a result, email addresses must always be collected in a way where the recipient has explicitly opted in to receive communication from you and/or that fully comply with national regulations that define consent collection, opt-in lists and other applicable requirements.
CONSENT TO SEND MESSAGES
Some messages, except transactional emails, shall be sent only with prior consent or an equivalent legal ground to conduct such data processing. All your contacts should have granted clear, explicit and provable consent to receive communication. This consent should be granted through a confirmed simple opt-in or double opt-in system that clearly expresses the topic of the subscription on an online or offline form via a checkbox. This checkbox must not be checked by default.